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Elena · DG ENER

Intake assistant

step 4 / 5
Hi Elena — what would you like to ask EU citizens about?
We're preparing the next Energy Performance of Buildings Directive and want public input on what matters most: cost, comfort, climate?
Got it. A few questions so I can design a balanced campaign:
1) Geographic focus — EU-wide or a few member states?
2) How deep do you want the input — quick reactions, or considered opinions?
3) Hard deadline?
EU-wide. Mostly reactions, but with a deeper layer for renovators and tenants. Deadline 6 weeks.
Thanks. Based on the topic + your goals I'm proposing 5 channels with partners. The lowest-digital-access segment is included — they're often missed on energy policy, where they have the most at stake on heating costs.
Draft campaign ready — review on the right →
Energy Performance of Buildings Directive — citizen input
draft · 6-week window · EU27

Audience segments

Who we plan to reach
Low-digital-access citizens
~42M
rural, 65+, often highest heating-cost burden
Working professionals 30–55
~88M
homeowners, renovators, renters
Young adults & students 16–29
~54M
climate-attentive, future tenants
Domain experts
~12k
building science, energy economics

Channel mix

Five registers in parallel
ChannelRegisterHuman partnerReachCost (est.)Status
Paper letter + prepaid returnPlain language, 3 QsNational Post · local libraries2.1M sent€340kneeds partner OK
LinkedIn long-formPolicy briefingEU comms team6.8M views€18kready
TikTok / ReelsFast, visualGeneration Climate11.4M views€44kready
Expert emailFormal, evidenceEuropeAid research net.12k experts€6kready
European Citizens' Panel (sampled)DeliberativeSortition Foundation160 citizens€120kdate pending
Estimated total reach
20.4M
Estimated total cost
€528k
Window
6 weeks

Adapter pipeline · civic-tech consortium

Channels in development & coverage gaps flagged this round
AdapterMaintainerStatusProgressFunding
Hearing-impaired — sign-language video + captioned transcriptseeking maintainergap flagged0%CERV pending
Romani paper letter — 3 dialects + OCR returnsCivil Társ Alapítványin dev35%CERV active
Community radio (Galician pilot)Rede Galega de Radiosin dev60%Erasmus+
WhatsApp broadcast adapterEUInfocommfunding needed10%Digital Europe
2 gaps flagged from this campaign · 4 adapters in development across 6 partner orgs Open civic-tech console →
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